📊Tips for Freelancers pt.5

🔼Build case studies on your expertise

These reports don't have to be fancy, but they should show how your work has positively changed clients' lives for the better. Use stats, testimonials, and budget reporting to back up the ROI for your work.

🔼Check your online reputation

Your digital footprint is very important in establishing a professional persona. Check in with Google regularly by setting search alerts to see what shows up for your name on the internet. Scan sites and google photos to be sure nothing negatives can make it hard for you to get work.

🔼Find your niche

An important part of your branding is to determine what your specialty will be. Whether you focus on a particular skill, technology, industry (or all three), make sure your marketing reflects this decision. Potential clients should be able to easily identify your niche (restaurant logo designer, for example) without doing too much research.

🔼Get listed in directories

Many lists of freelancers and marketplace sites allow for free submissions. Simply search for terms such as "freelance designer directory" or "Squarespace developers" and make sure the sites you submit to are up-to-date with their information.

🔗Source

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