🔺 Do Agencies Rely on Freelance Talent?
#Freelance

🟡 For agencies, freelance talent comes with a wide range of benefits, which is why 75% of marketing agencies for example are already outsourcing to freelancers or content marketplaces. 54% of these agencies work exclusively with freelancers.

🟡 Take the same reasons why big businesses are investing their attention in independent contractors, and you can multiply the value exponentially for agencies.

🟡 Expert skills: For agencies, an inability to offer specific industry or audience knowledge is the biggest blocker to creating quality results for clients. By outsourcing to experts, agencies can attract talent with the exact knowledge or skills needed to get the job done.

🟡 A lean team: More than your average enterprise, agencies understand the need to scale teams up and down. Freelancers can join the team for a specific client or project, without adding full-time workers who may not be needed once the project is complete.

🟡 Engaged workers: The epidemic of Quiet Quitting is a sign of unengaged workers who aren't committed or passionate about their roles. Freelancers work on their own terms, agreeing to the projects that make them excited, and often setting their own hours, pay, and working processes. This gives agencies a competitive edge.

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