На конференції ICCO, яку нещодавно відвідала в Варшаві, ратифікували етичні принципи використання AI в сфері Public Relations.

Щоб зупинити дискусії етично/неетично, зберігайте собі:

• Transparency, Disclosure, and Authenticity: Mandating clear disclosure when generative AI is employed, especially when crafting reality-like content.
• Accuracy, Fact-Checking, and Combatting Disinformation: Highlighting the need for rigorous fact-checking, given AI's potential for disseminating misinformation and producing disinformation.
• Privacy, Data Protection, and Responsible Sharing: Prioritizing data protection, compliance, and responsible content dissemination.
• Bias Detection, Mitigation, and Inclusivity: Advocating for the detection and correction of biases in AI-driven content and the promotion of inclusivity.
• Intellectual Property, Copyright Compliance, and Media Literacy: Stressing the respect for intellectual property and copyright laws.
• Human Oversight, Intervention, and Collaboration: Reinforcing the necessity of human oversight in AI-powered processes.
• Contextual Understanding, Adaptation, and Personalization: Encouraging tailored content approaches for different audiences and channels.
• Responsible Automation and Efficiency: Championing AI for efficiency without compromising on ethical standards.
• Continuous Monitoring, Evaluation, and Feedback: Advancing continuous assessment and stakeholder engagement for optimal AI use.
• Ethical Professional Development, Education, and AI Advocacy: Promoting continuous learning, ethical AI advocacy, and best practice sharing.

І моє улюблене:

AI should complement, not replace, the invaluable expertise, judgment and creativity that PR professionals bring. AI's implications will keep evolving; thus, adaptability and vigilance are paramount.

Хтось хоче перекласти на українську? Чи, можливо, вже десь зустрічали переклад?
Запропоновані принципи дуже важливі для PR індустрії, тому хочеться, щоб українські колеги користувалися.