🔴 Losing gamblers pushed to bet more by DraftKings’ AI, report says

Two separate investigations have raised concerns about betting site DraftKings’ marketing to target problem gamblers, including its use of AI. On September 19, the New York Times reported that the company’s machine learning model targeted people who were more likely to respond to betting promotions by gambling and losing more money.

The model crunched data on each customer, including how often they bet, how much they lost, and what their daily account balances were. According to the report, it used this information to send targeted advertising to lure those people back to the site with promotions. DraftKings uses promotions to entice users into betting more. These offers include profit boosts on winnings.