When Goofy Gurus market their supplement psyops they need to establish authority... quickly.
One of the most powerful ways they do this is with technobabble.
It is a tool of vagueness and twisted language that subconsciously whispers you're ignorant, I know better.
Technobabble is scientific or technical sounding jargon that often amounts to a whole lot of nonsense.
In the context of fiction-story authorship "technobabble is a way of disguising the function of real-life tech allowing writers to broaden the capability of existing technology to meet their story's needs"
https://www.youtube.com/watch?v=OGo1l0APo3I
It gives the astute propagandist the ability to bend reality while sounding scientific.
Technobabble introduces terminology you're not familiar with, serving three powerful purposes:
1. it sounds good, building authority and trust
2. you don't know the meaning of what they're saying so you're easily confused or bamboozled
3. you enter their frame of the narrative and submit to their world-building
The particular words we use control how we think, so if you choose to adopt their language it subversively shifts your frame for viewing the topic.
Even worse, technobabble is usually mixed with blatant lies.
"Zeolite attracts cations which means it's amazing for heavy metals and that means it's good"
Firstly, that's irrelevant.
Secondly, it's just a fancy way of saying zeolite attaches to positively charged stuff.
Thirdly, that stuff it binds to includes essential minerals.
They're relying on the fact that you don't know what a cation is and think you're too dumb to figure it out. The funny part is that this is a confidence trick and...
You don't need to know the meaning of random technobabble to recognise it's BS by the smell. Because your intelligence is not based upon your knowledge of facts or technical terms, it's based on your ability to connect the dots, recognise patterns and learn from past experience.
Sometimes legitimate use of technical terminology is unavoidable. What we need to do is recognise when we enter territory we're not familiar with and recognise that big words do not signify knowledge or authority.
Other tools of deception:
Vague Doublespeak: https://t.me/powerofthepulse/711
False Frames: https://t.me/powerofthepulse/717
The Ambiguous Unknown: https://t.me/powerofthepulse/731
Learn more: @powerofthepulse