Why are (((right wing))) ecelebs crashing out over Malfoid?

What are the political and cultural ramifications of kosher nu-right internet celebrities having a meltdown over the recent Malfoid trend?
Are they just loxist jews fearing a wholesome Aryan cutie?
Or maybe they are salty because their favourite e-whore got rejected from trying to co-opt the trend in order to demoralze young White men?

https://boards.4chan.org/pol/thread/544212268