https://apr-mag.com/nur-abbas-on-purpose-driven-design

: When looking at people that have done something extraordinary, they can wear anything they want and it's going to look cool.
: I think about clothes not in terms of what I wear, but more like who I am.
: For me, all these aspects are on the scale of what the clothes can do for you, but ultimately you have to be the right person to begin with. The clothes can then enhance that or help you along with it.
: The outdoor industry is changing, it’s no longer purely purpose-driven. In the past, it used to be almost anti-fashion. There was this idea of outdoor gear being purposefully ugly, almost like a badge of honor. This has changed.
: Let's make sure it fits the purpose and then, if we can choose a nice color, why not?


#qt