FIFA shills $PICKLES every year for free.

The black & white collie that sniffed out the stolen World Cup trophy in a London bush, 1966. Saved the entire tournament. Got a silver medal, a year of dog food, and an invite to the winner’s banquet (where he peed on the elevator).

60 years of organic narrative from the biggest sport on earth. The most wholesome dog story in football history. And the chart doesn’t even exist yet.

Every March they remind you. Every World Cup they remind you. Free marketing on a loop.

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