🦅 [ perspective ix ]

​​💻 A Quarter of Computers Still Run on Windows 7

On Tuesday, #Microsoft officially ended an era when updates and support for #Windows 7 were discontinued.
Although the operating system will continue to be available, the company stopped offering technical support, software and security updates and fixes. Microsoft recommends replacing Windows 7 with Windows 10 because the lack of security updates makes systems more vulnerable to viruses and cyber-attacks.
According to data from analytics website Net Market Share, Windows 7 is still used on 26.6% of the world’s computers. This means many users now have to either look for other options or deal with the negative consequences of using the outdated software.
Windows 7 has been available since 2010. Windows 10 followed in 2015. While there are obviously many upsides to using a more recent operating system, some users have deliberately hung on to Windows 7 citing problems with compatibility of third-party programs or older hardware, that is slowing down resources-heavy Windows 10.

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📖 via Statista.

❓ What OS do you currently use on your computer?

👓 The proper use of Virtual Reality

#funny

🤯 @TiikkTok @TiikkTok | your mind is about to get blown
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🔋 The Smartphones With the Longest-Lasting Batteries

Every #smartphone users know the dilemma: It doesn’t matter how great your latest-generation smartphone is or which cutting-edge features it contains - the device still runs on old-fashioned electricity it draws from its battery, often the weakest part of the phone. With the number of apps people use and time they spend on their smartphone increasing, battery woes are all too common - the prevalence of powerbanks and charging stations popping up in different places certainly tell that story.

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Pulse is a weekly tech and media newsletter. You'll love it.

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📊 The Difference in Engagement

According to Socialbakers, with similar audience sizes on #Instagram & #Facebook, the engagement is clearly different between the two Facebook-owned platforms.

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💸 Top Fintech Apps Worldwide for October 2019 by Downloads

#GooglePay (Tez) was the most downloaded fintech app worldwide for October 2019 with close to 17 million installs, which represented a 24% increase from October 2018. The country with the most installs of the app during this period was India🇮🇳 at 99% of its total downloads.

#PhonePe was the second most installed fintech app worldwide last month with close to six million installs, which represented a 23% increase from October 2018. The country with the largest number of PhonePe installs was also India🇮🇳 at 99%.


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🕶 Incognito Mode

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🔍 Google: The Most Popular Search on Bing

Poor #Bing. The beleaguered search engine with dreams of world domination never really had a chance against its all-conquering competitor, #Google. Adding insult to injury, analysis by SEO experts Ahrefs has revealed that in 2019, the search Bing is most often tasked with is pointing its disloyal users in the direction of 'google'.

As of July, the search engine dealt with 44.4 million such queries from around the world, far more than the second most frequent - 'youtube' was searched for 33.3 million times. In another blow for Bing's owner #Microsoft, the fifth most common search was people looking for help with Windows 10.

🦅 @PerspectiveIX via Statista.
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Top Apps Worldwide for October 2019 by Downloads

#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.

🦅 @PerspectiveIX via SensorTower.
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​​💃 U.S. users spend more than $23 million in TikTok since launch

You can’t read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTok’s US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.

Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China 🇨🇳.

Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US 🇺🇸 active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.

#Instagram #Snapchat

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📊 Facebook Inc. Dominates the Social Media Landscape

When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the world’s largest social media / messaging services.

Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.

🦅 @PerspectiveIX via Statista.

🤔 The best way to make money in the technology industry...

Full episode on 🎙 @iXRadio (almost 3 hours): How to Get Rich Without Getting Lucky.

🦅 @PerspectiveIX (clip) via spearhead.

​​🧠 Mental Health: The Impact of Social Media on Young People

Is the end of the "like" coming? According to TechCrunch, based on the findings of researcher Jane Manchun Wong, #Facebook is currently carrying out tests to reveal only a limited number of likes on a post. The social networking giant is currently conducting the same type of experiment in seven countries on its Instagram app.

What is the reason for this? To reduce the feeling of permanent competition and social pressure. As recent research has shown, this decision could be particularly beneficial for the #MentalHealth of young people. Based on the results of a survey of 1,479 people aged 14 to 24 years by the UK's Royal Society for Public Health, the top 5 social networks have been ranked according to their impact on mental health.

It emerges that #Instagram is the social media platform with the most negative effect on the psychological state of young people. On the other side, #YouTube is considered to be the most positive network in this area and the only one in the research considered to have a 'net positive' influence. To establish this ranking, 14 factors were taken into account such as anxiety, depression, loneliness, self-image, harassment, and the opportunity to express oneself.

🦅 @PerspectiveIX via Statista.

🎂 It's My Birthday!

4 Years ago today, on Friday 25 September 2015, @PerspectiveIX channel was born; and five weeks later, we shared our first real post!

It has been a fascinating adventure for us, and we wanted to take this opportunity to say a big THANK YOU to everyone who was - and is - with us since this journey began. We hope we can continue it as long as it can bring value to you - our beloved community.

Thank you,
Ben & 🦅 @PerspectiveIX

😂 Flexin'!

#Telegram ruining #WhatsApp on Twitter!
#TweetOfTheDay

🦅 @PerspectiveIX

📈 The Real Story is Stories!

And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.

🦅 @PerspectiveIX via Socialbakers.

PS. 🎙 @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.

🎙 We should totally do it! 👆

#TweetOfTheDay

🦅 @PerspectiveIX
📡 More in yesterday's Pulse.

🎧 About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad

The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey by Adobe, more than half (52%) of these #podcast enthusiasts are listening to #podcasts while commuting to work or while they are working.

Among the nearly three-quarters (72%) of respondents who report having heard an ad while listening to a podcast, 1 in 3 say the ads are more engaging than on other formats and 2 in 5 say they are less intrusive. This could be due to the type of ads heard on podcasts, as the majority of ads are still host-read, which aids in maintaining continuity within the podcast.

🦅 @PerspectiveIX via MarketingCharts.

⌚️ What Types of Media Take Up Most of Your Time?

The time people spend with print newspapers and magazines has dwindled, with media #attention being dominated by the internet in 2019. That trend will only increase over the next two years, according to Zenith Media.
Consumers have limited time and attention, pushing print to the side as they move onto digital channels. The daily time each consumer worldwide will spend on the #internet this year is forecasted to hit 170 minutes daily, roughly 3 hours a day. By 2021, consumers are estimated to spend 192 minutes per day on the internet.

🦅 @PerspectiveIX via Statista.