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📈 Internet Advertising Revenues: Desktop vs. Mobile
Advertising revenues from mobile devices continue to grow faster than the overall market, with mobile increasing its revenue share to 65.1% in 2018.

As consumers continue to shift their viewing behaviour, advertisers have followed them. On a YoY (year-over-year) basis, mobile internet advertising revenues increased 39.7%, increasing its share of total revenues from 56.7% in FY 2017 to 65.1% in FY 2018. Reflecting the industry’s overall growth is a compounded annual growth rate (CAGR) over the past 10 years of 16.8% which over the past few years has been largely driven by the growth of mobile. The rapid growth of the mobile #advertising platform has resulted in a CAGR of 53.8% over the past five years. Mobile revenues continue to benefit from advancements in single-click eCommerce, creative ad formats and placements on social media sites.

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🤔 Hopefully, this will make you think.

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📱 Top Apps Worldwide for Q1 2019 by Downloads

#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Tower’s Store Intelligence platform.

#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.

The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India🇮🇳 helped both apps achieve new install highs in the quarter.

🚀 @PerspectiveIX via SensorTower.

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❗️☠️❗️ If you're using WhatsApp, update it right now!

A vulnerability discovered in #WhatsApp is being exploited to inject commercial spyware onto #Android and #iOS phones by simply calling the target - even if you don't pick up.

Once installed, the spyware can turn on a phone’s camera and mic, scan emails and messages, and collect the user’s location data. WhatsApp is urging its 1.5 billion global users to update the app immediately to close the security hole.

The vulnerability exists in the following versions of WhatsApp:
- WhatsApp for Android prior to v2.19.134
- WhatsApp Business for Android prior to v2.19.44
- WhatsApp for iOS prior to v2.19.51
- WhatsApp Business for iOS prior to v2.19.51
- WhatsApp for Windows Phone prior to v2.18.348
- WhatsApp for Tizen prior to v2.18.15

Read more: https://t.me/iXNews/51645

🚀 @PerspectiveIX via 🗞 @iXNews

TikTok: How Fast Is It Growing in the US, And Who’s Using It?

Watch out, there’s a new #SocialMedia kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of #Snapchat and #Instagram Stories, #TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.

🚀 @PerspectiveIX via MarketingCharts.

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📊 Post Length on Social Media

Think that #Twitter is the platform where brands keep their character length on the shorter side? Think again!

FACT: Tweets are longer than description text on #Facebook and #Instagram!

🚀 @PerspectiveIX via Socialbakers.

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🤯 Following up on Yesterday's Polls on Tech Myths

Keeping up with all the ins and outs of technology in this rapidly changing world can be difficult. It’s completely understandable (and unavoidable) for a bit of false information to slip into the conversation here and there. But when misinformation becomes myth, it can persist in the culture for years—long after it’s been debunked.

In addition to looking at some popular tech tales people google around the US, HSI also surveyed people about the tech myths they still believe. Read what they found on HighSpeedInternet.

🚀 @PerspectiveIX

📱 Top Grossing iOS Categories in Q1 2019

Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like #Netflix, #Hulu, OZEE, Hotstar provide us entertainment when we're bored or traveling. That this category sits up top is likely not surprising.

#iOS #Android #Smartphone

🚀 @PerspectiveIX via Apptopia.

📱 Top Grossing Google Play Categories in Q1 2019

There are some stark contrasts here with the top iOS grossing categories in Q1 2019. We're all just humans with #smartphones, and yet, how #iOS users and #Android users spend their money on mobile varies so drastically.

Business apps are getting a lot more spend from Android users. Entertainment is still a power category, but definitely less so in North America and Latin America. The most significant drop-off is spending on Social apps. The category is completely gone from the top 10 Google Play picture. Like Social, the Lifestyle category is gone from the top list altogether.

🚀 @PerspectiveIX via Apptopia.

📊 Social Media Networks User Base

Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
🥇 #Facebook
🥈 #YouTube
🥉 #WhatsApp
4. #FacebookMessenger
5. #WeChat
6. #Instagram

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