Shopping via Social Media on the Rise

Consumers are gaining confidence in the idea that they could do nearly all of their shopping online. In a new report, GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.

As online shopping continues to grow, particularly during the current pandemic, shopping via #SocialMedia appears to be picking up steam. GfK’s survey shows that close to one-fifth of US consumers have shopped online either by using the “buy” button on social media (18%) or by clicking a shoppable post or story on a social network (16%). This is up from 13% and 12% of shoppers, respectively, who said the same in 2019.

🦅 @perspectiveix via MarketingCharts.