​​📱 Email & Mobile Notifications in Driving Loyalty

Generating more direct traffic to websites and apps is an important priority for publishers, with #email #newsletters a particularly favoured tactic for retaining subscribers but also for attracting new users. The Washington Post operates around 70 different newsletters & has found that recipients consume around three times as much content as those who don’t use email news. RI’s own data this year show that 42% of US digital subscribers have used one or more email newsletters in the last week compared with 35% in the UK but just 17% in Norway and 19% in Sweden. It is clear this is one area where Nordic publishers could learn a few tricks from the United States.

via The Reuters Institute.
🔗 Read more & download the RI's Digital News Report 2019 in yesterday's Pulse - don't forget to subscribe.
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