​​🛫 Discovering Holiday Destinations

There’s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday.

This has a huge impact on vacationers’ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media – whether that’s photos/videos (37%) or recommendations (32%) – than branded travel ads (24%).

BONUS: a super-cool website to inspire you!
Escape: Travel inspiration by price from your city: http://rev.vu/bJmrdm


🚀 @PerspectiveIX via GlobalWebIndex.