🐦 Brand Tweet Length Distribution

On avg, only 12% of tweets are longer than 140 characters, with 1% hitting the 280-character limit. (Twitter's data, 2018)

Brands are less brief: 39% of brand tweets are longer than 140 characters, with 6.6% of tweets containing 245-280 characters. (Socialbakers data, 2018)

🚀 @PerspectiveIX via Socialbakers.