📺 The Social Side of TVideo Viewing

As internet-connected devices proliferate and streaming services grow in popularity, it’s easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of #TV or video total viewing time in the 🇺🇸 is still done in groups – and this may even be growing as a social activity.

🚀 @PerspectiveIX - #Infographic from GfK via MarketingCharts.