The commercial from Secret Level studio was revealed by its founder, Jason Zada. According to him, the Secret Level team worked on the commercial for about a month, and the main tool for them was the text-to-video Kling 1.5 AI model.
The commercial was produced by Secret Level studio and revealed by its founder, Jason Zada. He mentioned that the Secret Level team spent about a month working on the ad, primarily using the text-to-video Kling 1.5 AI model.
"Live shooting would be several million dollars and a lot of time in the cold. We were able to do all of that from the comfort of everyone's home; we have global artists worldwide," Zada said.
Compare the two versions of the video: classic (1) and AI (2) ⤴️
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What do you think of the new commercial?
❤️ — it's great!
🙈 — the old one is better...