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Post #141
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McDonald’s Launches Metaverse, Offers Perks for Grimace NFT Owners
McDonald’s has introduced a metaverse experience called “My Happy Place” for its customers in Singapore, offering various interactive activities and rewards, particularly for holders of Grimace NFTs. This initiative follows McDonald’s Hong Kong’s 2023 launch of McNuggets Land in The Sandbox.
Developed in partnership with Bandwagon Labs, this virtual world is accessible through the McDonald’s Singapore app, “My Happy Place” uses Bandwagon’s BW.LAND technology.
Within this 3D environment, users can play the Build-A-Burger game, design future McDonald’s restaurants, and take part in daily contests via the Wheel of Deals, which provides real-life food deals and prizes.
Source
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McDonald’s has introduced a metaverse experience called “My Happy Place” for its customers in Singapore, offering various interactive activities and rewards, particularly for holders of Grimace NFTs. This initiative follows McDonald’s Hong Kong’s 2023 launch of McNuggets Land in The Sandbox.
Developed in partnership with Bandwagon Labs, this virtual world is accessible through the McDonald’s Singapore app, “My Happy Place” uses Bandwagon’s BW.LAND technology.
Within this 3D environment, users can play the Build-A-Burger game, design future McDonald’s restaurants, and take part in daily contests via the Wheel of Deals, which provides real-life food deals and prizes.
Source
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