📊 Conversion rates matter

In the TON ecosystem, ad performance depends on ad format and user targeting.

👉 Average conversion rates for Mini App ads:
Banner Ads: 1% ~ 2.5%
Interactive Ads: 1.5% ~ 3%

From ad display to retention, precision targeting makes all the difference.

Want deeper insights?

📄 Read the full report → https://drive.google.com/file/d/1PcD59CrFJBqMKjviHB9HSW4rOAk4x_y5/view?usp=drive_link

🔎 Read on the Medium → https://medium.com/@openad.protocol/openad-x-ton-society-lite-report-insights-on-ton-mini-app-user-profiles-and-traffic-growth-a6776ea778e4



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