🐙 How to scale a crypto neobank

At first glance, it seems obvious: strong product, strong team, right timing — growth should follow. Multi-currency accounts, crypto cards, seamless on/off ramps — all in place.

But most crypto neobanks reach only 5% of their potential users. And the reason isn't marketing itself — it's that CT and KOLs are one layer of the funnel, not the whole funnel. Your real user lives on TikTok, Reels, and YouTube Shorts, not in a thread debating tokenomics.

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