Norwegian football team getting ready to travel to USA for World Cup did a Viking photo shoot - and are labeled Neo-Nazi chauvinists simply for representing their cultural heritage. -

The images were 'chauvinistic and exclusionary', according to journalist Markus Slettholm of the newspaper Morgenbladet. 

And he went even further in an interview with NRK, saying it is 'reminiscent of what neo-Nazis were concerned about ten years ago'.

Jane Haug Skjoldli, a researcher and Norwegian academic recently argued that the Norway kits for the World Cup could be seen as 'hyper-masculine and right-wing extremist', when speaking to Klassekampen.

The shirts have rune-like writing on the back and Skjoldli said elements of it are 'unfortunate and typical of neo-Nazi and fascist symbolic language'.

They hate us, they hate our culture, they hate our heritage and history.

https://www.dailymail.com/sport/football/article-15876347/Norway-World-Cup-photoshoot-Viking-Erling-Haaland.html