One of his clients bans all AI use in the contract. That same client invests in AI companies. Weird or ok?
Jonathan Hill has run
1minus1 marketing agency for 22 years. His team built one of
Riot Games' biggest tournament platforms in the world, plus work for
Xbox and
Tencent. So when he answers the ban-or-invest question, he's answering it with 20 people's salaries on the line, not from a keynote stage
Meanwhile: 59% of the
TikTok videos come from brand-new accounts. 97 out of 100
YouTube videos for kids is a strait AI slop. Nearly half of the music uploaded to streaming every day is fully machine-generated. >80% is AI-assisted
β’ Why every gaming studio uses AI and pretends it doesnβt?
β’ No jobs for juniors. No layoffs, no announcement. AI removed the need
β’ Anyone can vibecode a platform, nobody can maintain
β’ The games we'll love in 3 years that are 90% generated
β’ Players hate AI. Studios use it anyway. Everyone keeps a straight face
Watch on
YouTube π
Listen on
Spotify π
Is it okay to hide the fact that your marketing uses gen-AI? Commentπ
#AISlop #GameIndustry #GameDev #AI