Let me share something personal.

For the past few months, I’ve been working on a product that’s challenged nearly everything I know about marketing.

I’ve been advising Web3 teams on GTM and acquisition efficiency for years – and many of you reading this have worked with Green Dots and my team.

That's how I know most builders today have no clue what data to trust or what marketing methods actually work – because AI, humans, and vendor reports can all claim completely contradictory things.

You have to test to know the truth.
You have to pay to find out a vendor lied.
This sucks.

The thing I’m building will fix this.
I will (at least) do my best to make sure it does.

Building arc unlocked.
Will share more soon.