Broad targeting looks efficient until the churn hits

The spike in lost followers on 2 September lines up with the Broad targeting | Basic ad. The dashboard showed almost 200 new subscribers, but the channel only grew by 30 – then 86% of the subscribers acquired through broad targeting left within hours.

– Broad targeting | Basic follow CR: 3.7%
– MKT channels | Basic follow CR: 1%
– MKT businesses | Basic follow CR: 1.6%
– CTR: 14.42% vs 4.37%

In simple terms, the acquisition signal looked good on paper while the audience did not stick. That is the real problem this Telegram Ads test is pointing to.

Related read: Telegram Ads: Growth experiment that revealed a money farming machine