The visual is almost nothing but a coloured QR code bouncing on a black screen. That was the point: viewers had to scan it to understand what was going on.
The code led to a promotion with $15 in Bitcoin and entry into a larger giveaway, compressing the whole flow into one action: television exposure → curiosity → QR scan → landing page → account incentive.
– Coinbase reported approximately 20 million visits within one minute
– The app reportedly moved from 186th to second place in the US App Store
– The campaign also won the 2022 Super Clio
The ad did not just create attention, it forced participation. That is a clean example of how fintech and Web3 campaigns can turn media spend into product interaction.
Data source: Green Dots Research
Related read: Five creative fintech and Web3 campaigns worth studying