We recently run a Select campaign at Green Dots for one of our clients (name under NDA), and here are the results ↓

Green Dots Select is our innovative campaign type where we onboard creators to compete for a long-term paid deal with a tier-1 protocol.

See this as a creator competition (phase 1) during which we discover top voices for the brand and they are onboarded as paid ambassadors.

The scale:

• We screened 750+ applications and invited creators into a private stealth challenge.

• From that pool, we selected 49 creators, and 40 met the participation bar over three weeks.

• The competition stage produced 142 organic posts and 743,528 views before any long-term paid deal started.

• The strongest 15 creators then moved into a one-month paid collaboration with 48 more deliverables.

• Across both phases, Green Dots Select reached 1M views on a $25K budget, or about $0.025 CPV. That's 4x more efficient in terms of views vs. standard paid campaigns.

Read the full story here: From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study