How to avoid ruining your creative with text: tips from 😅👋🤪

Facebook ads used to fail moderation if a creative contained too much text, but that rule no longer applies

You can now cover up to 90% of a creative with text and it will still pass moderation. However, your CTR will likely be lower, and you may get few or no leads

The more text you add to a creative, the lower the algorithm rates its content quality, making your ad delivery more expensive

What to aim for:

🤥 Text should cover no more than 20% of the creative
🤥 Ideally, keep it to 3–7 words
🤥 The message should be clear within a second of scrolling

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