Настроение: Aperole 🧡

The first things you’ll notice?
A beautifully refined silhouette. Inspired by the balance and elegance of Italian architecture, the new Aperol bottle feels sophisticated yet familiar, designed to sit proudly on any bar cart, table, or terrace.

Rippled glass that puts the orange centre stage. The newly sculpted, rippled shoulder draws the eye to the radiant, unmistakable Aperol orange. Every curve has been reimagined to celebrate the liquid inside: the same bright, bittersweet aperitivo that has brought people together since 1919.

A cleaner, more minimalist label system. The front label is now smaller and more refined, allowing Aperol’s signature color to shine even more. On the back, a transparent label features a simple guide to preparing the perfect Aperol Spritz Whether you’re an experienced host or mixing your very first glass, making your favorite drink just got even easier.

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