Early October: Alpha Version Launch
The launch of the Melodix alpha version with basic features for early users to start interacting with the app.
Key Features:
• Rhythm Game: Core gameplay where users tap notes to the rhythm of the music
• Quests: A basic system of simple tasks with subscriptions.
•Referral System: Growth potential through a referral mechanism for inviting new users
• Points System: A simple point system for tracking user progress and engagement
• Marketing: Initial marketing activities to generate interest and attract a small group of testers for feedback
Late October - Early November: Beta Version Release
Beta version launch with improved design, new features, and enhanced user experience.
Key Features:
• New Visual Design: An updated, visually appealing design to enhance game perception
• NFT Avatars: Ability to personalize profiles using exclusive NFT avatars
• Bands (Tribes System): A social feature allowing users to create or join "bands" to enhance engagement and competition
• Streaks System: Rewards for daily activity, encouraging users to play consistently
• Enhanced Quests: More diverse and challenging tasks for deeper user engagement
• Pre-release Songs: Exclusive access to new tracks before their official release to attract music fans.
• Advanced Analytics: Tracking user interactions, song plays, and game performance through detailed statistics.
• Airdrop Announcement: Airdrop notification to boost user participation
• Marketing:
Collaboration with a professional marketing studio to optimize the promotional strategy.
Expanding efforts across all social media to increase brand recognition.
Boosting engagement through targeted campaigns and community building.
Late November - Early December: Official Game Launch
The final release of Melodix with optimized features, focusing on marketing and partnerships.
Key Features:
• Challenges: Introducing competitive challenges to increase engagement and build an active gaming community
• Functionality Enhancements: Refining core features and making final improvements based on beta test feedback
• Marketing and Artist Partnerships:
Intensifying marketing efforts for maximum reach and to attract new users.
Actively involving musicians and artists to enrich the game’s content and cultural relevance.
Airdrop: Conducting an airdrop to reward early users and generate additional excitement around the release.