Every generation thinks it has defeated the past.

Then an old headline returns.

Measles was declared eliminated in many countries years ago. Now outbreaks are making global news again.

Markets don’t trade diseases.

They trade attention.

Every outbreak creates weeks of headlines, debates, social media discourse, vaccine discussions, and political arguments.

Attention is the most valuable commodity on the internet.

$MEASLES isn’t betting on illness.

It’s betting on the fact that history keeps repeating itself.

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