So, we have already found out that modeling agencies are not independent companies, but directly follow the rules of the fashion industry, which is headed not by fashion houses, but by fashion media giants, they still dominate the leading positions in the industry, with editors-in-chief at the top of this pyramid.

These editors-in-chief of fashion magazines who set the agenda and the trends. Many people mistakenly think that the fashion industry is synonymous with the word "beauty", but this is fundamentally wrong. Also, many people think, and also mistakenly, that fashion editors-in-chief have one task - to show something really beautiful. This is a huge misconception. They have a completely different task, which I will talk about later.

Let's get back to our modeling agencies. What are they really? They're just scouts. Mindless scouts of the lying industry, and it sets a very specific standard to which these modeling agencies must obey. Sort of a bar of standards and criteria.

MAV.

Muse @natalee007
for @mavrinmag