🇨🇦 It's virtue signaling': DEI has captured corporate Canada, think tank says

The funniest part is that corporate Canada is drowning in DEI jargon while still pretending merit mostly runs the show. The report says 96 per cent of major Canadian-owned companies provide DEI training, 88 per cent declare demographic hiring or promotion targets, and 80 per cent push DEI in job postings. That is not organic workplace culture. That is ideological compliance theatre for ESG decks, HR bureaucrats, and the reputation managers who turned every annual report into a sermon.

And there is the real tell: explicit discrimination is rare on paper, but the language is everywhere, and 88 per cent of these firms fund ideological or political groups. So the game is obvious. Dress up social engineering as corporate virtue, keep the quotas soft enough to dodge legal trouble, and call it progress. Even the report flags Shopify at zero because it hires on merit, which tells you this rot is a choice, not a necessity. Canada does not need banks and boardrooms playing amateur regime therapists. It needs companies loyal to competence, neutrality, and the national interest instead of imported DEI dogma.

🍁 Maple Chronicles