Magnetto | Digital Marketing Agency

📊 Meta’s average ad price rose 12% year over year in Q2 2026

For brands advertising in Israel, rising costs are another reason to explore new customer acquisition channels.

Telegram offers a less crowded advertising environment and access to engaged, interest-based audiences. It also has a strong presence in Israel:

✔️ 3.1 million active users
✔️ 27% of Israeli adults use the app daily
✔️ One of Israel's leading messaging platforms

So where should Israeli brands invest: Telegram Ads or Meta Ads?

Our latest article compares audience reach, targeting, ad formats, and conversion opportunities to help advertisers make informed budget decisions.

Dive in here👉https://magnetto.com/blog/telegram-ads-vs-meta-ads-in-israel 

Let’s stay connected — find us on:
LinkedIn 🔹 Facebook 🔹 Twitter

That’s a wrap on TOKEN2049 Singapore 🇸🇬

Two days, a packed booth and more conversations about Telegram Ads, growth and acquisition than we could count.

A huge thank you ❤️ to everyone who stopped by MB4-60, shared their challenges, showed us their funnels and spent time talking strategy with the Magnetto team 🤗

It was especially great to meet so many teams looking beyond the usual acquisition channels and thinking seriously about how Telegram can become part of their growth mix 🦾

We’re leaving Singapore with plenty of new ideas, new connections and a very full camera roll.

See you at the next one — and to everyone we met at TOKEN2049: the conversation definitely doesn’t end here.

The B2B buyer journey has grown from 211 to 272 days

Most of that time is spent learning. Buyers consume content for around 220 days before talking to sales, and 90% of them use social media while considering a purchase. 

For businesses with long sales cycles, that makes the first click only the beginning. Brands need to stay visible while buyers research, compare options, and move closer to a decision.

Telegram Ads can support different stages of that journey. Channels keep prospects engaged, posts answer specific questions, bots qualify interest, mini apps support product evaluation, and websites or app stores capture higher-intent actions. The challenge is matching the destination to buyer intent and measuring what happens beyond the initial click or lead. That’s what we explore in our new article.

Learn how to structure Telegram Ads for long sales cycles here👉https://magnetto.com/blog/telegram-ads-for-long-sales-cycles/ 

Let’s stay connected — find us on:
LinkedIn 🔹 Facebook 🔹 Twitter

Day two. One more chance to catch us at TOKEN2049 🤝

Yesterday was packed with conversations, campaign ideas and a lot of questions about what Telegram Ads can actually do beyond just “another traffic source.”

Today we’re back at Booth MB4-60.

If we haven’t met yet, stop by and bring us a real challenge: a GEO you want to enter, a funnel you want to improve, a new audience you’re trying to reach or a Telegram campaign that never really took off.

We’ll help you think through the next step.

📍 Level 4, Booth MB4-60
📆 October 8

Last day. Come find us before TOKEN2049 wraps up 👋

TOKEN2049 is officially underway 🔥

Day one has already brought a lot of conversations around growth, user acquisition and the channels brands are looking at next.

And yes — Telegram Ads keeps coming up.

We’re spending the day at Booth MB4-60 meeting teams, looking at real funnels and discussing how Telegram can work across different verticals and geos.

Here’s a little look at what’s happening around the Magnetto booth today 👀

If you’re at TOKEN2049, come say hi 👋

📍 Level 4, Booth MB4-60

We’ll be here today and tomorrow.

Looking for us at TOKEN2049? 👀

Marina Bay Sands is big, and Level 4 is easy to get lost on. So we filmed the route for you.

Here's the walk to the Magnetto booth in fast-forward ⏩

📍 Level 4, Booth MB4-60

We're here today and tomorrow. Come say hi 👋

TOKEN2049 starts tomorrow — here’s where to find us 🗺

The Magnetto team will be on Level 4 at Booth MB4-60 throughout October 7–8.

If you’re working on acquisition, retention or community growth and want to understand where Telegram Ads can fit into your strategy, come by and talk to us.

Bring your product, target geos, current funnel or even a campaign that didn’t work the way you expected. We’ll look at your case and discuss what can be tested, improved or scaled.

📍 Level 4
📍 Booth MB4-60
📆 October 7–8

Want to lock in some time with the team?
Book a meeting 👉 https://calendly.com/magnetto_/30min

See you at TOKEN2049! 🌐

Your TikTok campaign has a good CPL and strong form completion. So why aren't sales closing?

Because both metrics show how easy it is to submit a form, and say very little about who is submitting. A low CPL can mean the offer is attractive. It can also mean the form is simply too easy to fill in, and that accidental or low-intent submissions are getting through.

The numbers that tell you more sit further down: how many leads your team can reach, how many qualify, and what each qualified lead costs. A campaign that looks less efficient on CPL can end up cheaper per qualified lead.

In our latest article, we cover:
▪️How Instant Forms, website forms and messaging ads differ
▪️Six ways to attract more qualified leads from TikTok
▪️Which metrics to track once leads reach your CRM
▪️Where to look when campaign performance starts to drop

Read the full article to bring more qualified leads into your funnel👉https://magnetto.com/blog/tiktok-lead-generation-ads/

Let’s stay connected — find us on:
LinkedIn 🔹 Facebook 🔹 Twitter

1 week until TOKEN2049. We're counting the hours ⏳🔥

Come and build your Telegram Ads plan with our team on Level 4, Booth MB4-60.

Bring your product, geos of your interest and your marketing goals & objectives. You leave with a plan: which formats and audiences to test first and how much to spend on day one.

We'll share a few things we haven't posted anywhere else 🤫

Pick your time before the week fills up 👉 https://calendly.com/magnetto_/30min

Day one, we'll post a video that takes you straight to the booth. Stay tuned 👀

55% of consumers in Southeast Asia say ads influence what they buy next

That rises to 66% in Thailand and 60% in Indonesia. When shopping online, people in the region are also 1.6 times more likely than the global average to take inspiration from ads.

The opportunity is clear, but competition for attention is intensifying on traditional platforms. Brands need more ways to reach relevant audiences where they actively spend time and engage.

This is where Telegram can add value to the media mix. The platform reaches more than half of internet users in Malaysia, Indonesia and the Philippines every month, while its channel-based structure gives advertisers access to audiences already engaged with specific topics and interests.

Our new guide looks at the trends reshaping advertising in SEA, Telegram adoption across key markets, and how Telegram Ads can support more efficient audience acquisition and regional growth.

Read the full guide here👉https://magnetto.com/blog/telegram-in-southeast-asia 

Let’s stay connected — find us on:
LinkedIn 🔹 Facebook 🔹 Twitter

What does it take to turn an emerging advertising channel into scalable growth infrastructure?

Our CEO, Alex Malgin, sat down with KnowledgeNile to discuss how Magnetto saw the potential of Telegram early and how that bet evolved into the technology, expertise, and infrastructure we operate today.

In the interview, Alex shares his perspective on:
→ Why Telegram requires a different playbook from traditional advertising platforms
→ How Magnetto combines proprietary AdTech, AI, and human expertise
→ Why automation should accelerate decision-making, not replace it
→ What actually matters when measuring campaign performance
→ Why strong CTR and low CPC mean little if users don’t convert deeper in the funnel

Read the full interview with Alex ↓
https://www.knowledgenile.com/interviews/interview-with-alex-malgin-ceo-of-magnetto

Catch Ahmed at Seamless ME 2026 👋

Our Regional Sales Manager is on the floor today, catching up with e-commerce and fintech teams across MENA about what's actually working on Telegram right now.

If you're at the event, Ahmed's happy to sit down and go through how it fits into your MENA strategy.

👉 Book a slot here

Busy first day at Forex Expo Dubai for Anna Gracheva, our Head of Customer Service 🙌

Great energy on the floor — Anna's been talking non-stop with fintech teams about Telegram Ads, moderation, and how to get campaigns off the ground faster. Exactly the kind of hands-on conversations we love having at these events.

Still time to catch her if you're around, schedule a meeting 🤝

Behind every ad account there's someone answering the "why does it work exactly like this?" messages.

At Magnetto, that's Anna Gracheva and her team. Anna will be at Forex Expo Dubai on September 22-23, so if you work in fintech and advertise on Telegram (or want to), it's a good chance to meet her in person. Ask how moderation works, what usually speeds a launch up, and how to get the best results from your campaigns.

Schedule a meeting 👉 https://calendly.com/agracheva-magnetto

More than a third of Israeli internet users access Telegram regularly

With around 8.72 million internet users in the country, that gives Telegram a sizable local audience and places it 6th among digital platforms in Israel, ahead of TikTok, LinkedIn, and X.

It's a good moment to pay attention. Social media ad spend in Israel is forecast to approach $800 million in 2026, which means more advertisers bidding on the same limited inventory across mainstream platforms. Telegram is one of the few channels where that pressure hasn't caught up yet.

In our latest article, we break down:
→ Who uses Telegram in Israel
→ Where usage is strongest
→ How people engage with the platform
→ Which ad formats and placements are available
→ What the targeting options look like for advertisers

Dive in here👉https://magnetto.com/blog/telegram-in-israel

Let’s stay connected — find us on:
LinkedIn 🔹 Facebook 🔹 Twitter