Now here is a list of my personal real world application of generative AI in marketing. I'll dive deeper into each of those with examples in the upcoming posts.

1. Writing Reports No One Reads:
AI excels at drafting those lengthy reports that turn into digital paperweights. It’s great at fabricating long-winded BS within token limits. I usually draft an outline and ask ChatGPT to generate it section by section, up to 50 pages.

2. Summarizing Reports No One Reads:
Need to digest that tedious 50-page report without actually reading it? AI can condense it to a digestible one-pager. It’s also handy for summarizing podcasts, videos, and video calls.

3. Customizing Outbound/Nurturing Messages:
AI can tailor your pitches by company or job title, but it’s only as effective as the template you provide. Remember, garbage in, garbage out. Later, I'll share tips on crafting non-garbage ones.

4. Generating Visuals for Banners:
AI can whip up visuals faster than a caffeine-fueled art student. The layout though looks like something more than just caffeine was involved. I typically use a Figma template with swappable visuals, perfect for Dall-E creations.

5. AI as Client Support:
Using AI for customer support is akin to chatting with a tree — an animated FAQ that only frustrates clients in need of serious help.

6. Creating Templates for Documents:
Need a research template or a strategy layout? AI can set these up, letting you focus on filling in the key details.

7. Breaking Down Complex Tasks:
Those projects, that you are supposed to break into subtasks, but will to live drains out of you by just looking at them. AI can slice 'em into more manageable parts and actually help you get started.

Note: I recommend turning to LLM in all those cases you just can't start. Writing or copypasting text into ChatGPT is the easiest thing you can do besides just procrastinating. But once you've sent the first message, things just start moving.