We continue introducing traffic sources that are currently gaining popularity and delivering strong performance. Today’s spotlight is on BIGO Ads (or simply Bigo).
🌐What is BIGO Ads?
BIGO Ads is the advertising platform of the JOYY holding company, bringing together inventory from multiple apps within a single dashboard. In other words, it’s not just one platform but an entire ecosystem where you can buy traffic from different audiences through one interface.
⚙️Under the hood:
• BIGO Live — the core livestreaming app of the ecosystem.
• Likee — a short-video platform similar to TikTok. Young audience, high impulse engagement.
• imo — a messaging app with massive reach across MENA and South Asia.
• Hago — a social gaming platform, ideal for gaming and casual offers.
💬Key ad formats:
(the essentials every media buyer should know)
1️⃣ Live — advertising inside livestreams. These include video ads during BIGO Live streams, banner overlays, native breaks, and rewarded formats.
• Users are emotionally engaged with the content and more likely to take impulsive actions.
• Performs especially well for gaming, dating, utilities, and mid-cap iGaming.
• High retention — users are already engaged in the app instead of scrolling past.
2️⃣ Push — push notifications across the app network. Classic push notifications and in-app pushes delivered throughout the BIGO/JOYY ecosystem, providing broad reach at a low cost.
• Low CPM and cost-effective traffic.
• Works well for nutra, gambling, sweepstakes, and utilities.
• Great for testing creatives and funnels at scale.
3️⃣ Native — native ads within the feed. Sponsored content cards displayed in the feeds of Likee, Hago, and other apps in the network. They blend seamlessly with organic content.
• The most “white-hat” format in BIGO Ads — suitable for nutra, e-commerce, finance, dating, and mobile apps.
• Longer-lasting campaigns thanks to higher-quality audiences.
• Performs exceptionally well with pre-landers and quizzes.
BIGO Ads is a network of four major applications, each with its own audience. The logic is simple: choose the format that fits your vertical, match it with the right GEO, and get access to a traffic source that still isn’t as competitive as Facebook.
Accounts are available for all three formats, China GEO.
👥Official team contacts