WHY OUTBRAIN HAS BECOME MORE PERFORMANCE-DRIVEN THAN FACEBOOK 📱

And this doesn’t apply only to Outbrain — it’s true for native advertising as a whole.

In the past, native traffic was mostly associated with volume and reach. Today, it’s a full-fledged performance channel, just like DSP platforms.

What’s changed:

• Algorithms now optimize for CPA rather than CTR
• AI-powered conversion prediction models have become much more advanced
• Audience targeting and retargeting capabilities have improved significantly
• Creatives are automatically tested and scaled based on performance

One important thing to remember:

👉Facebook is becoming increasingly saturated and expensive
👉Native platforms, on the other hand, still offer room for scalable growth

Why do many advertisers miss this opportunity?

Because they approach native traffic with a Facebook mindset — and end up burning budget.

🔥Today, Taboola and Outbrain are not just alternatives. They are new growth channels for advertisers looking to scale volume and performance.

Don’t miss the opportunity — especially now that native advertising is gaining more attention across the industry.

👥 Official team contacts