I think every time AI can do something equally good or better than humans it stops being valuable or special

Marketing videos used to take lots of work of editing and motion graphics and a big budget

Now with Opus 5.5 etc it costs $0 to make one as good or better

That means ANYONE can make a marketing video now, so the timeline gets flooded with these videos (as you see happening now) and people stop caring about them, stop watching them and they stop grabbing attention

The response then to still grab attention is be different and that probably means IRL marketing videos that are original and unique and maybe personal

It's the grim reaper meme where AI keeps commoditizing another media format and bringing the cost down to close to $0

It already did so for graphic design (2023), last year with Nano Banana for photography (2025), this year with Seedance 2.5 it did it for video (2026) and this and next year motion graphics

𝕏 @sporadica: https://x.com/sporadica/status/2104424072717435064

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