9 secrets about Data Storytelling every analyst should know (number 6 is a must):

1/ Start with the end in mind—what’s the key takeaway?

2/ Don’t just present numbers—explain the 'so what' behind them.

3/ Data should drive decisions—frame your analysis as a solution to a problem.

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4/ Visualise trends over time to tell a story.

5/ Add context to your data—it makes your insights relevant.

6/ Speak the language of your audience—simplify complex terms.

7/ Use metaphors or analogies to explain difficult concepts. Don't use professional jargon.

8/ Include both the big picture and the details—it appeals to different stakeholders.

9/ Conclude with a call to action—what should they do next?