Marketing Data Analyst
до 4 000$
Удалённо

Great Place To Work 2024 Middle East Certification™
Best Online Insurance Company in The Middle East 2024! We are Qatar Insurance Company (QIC), the leading insurance provider in GCC with a history dating back to 1964.
Mission Digital Hub: To Digitize QIC group to bring its products to the attention of Millions
Our vision is to make QIC group become first Digital Ecosystem in the region by combiing insurance and non-insurance services in one platform. Through our digital platforms, such as qic.online and the QIC app (Qatar Digital), we empower customers to manage their needs anytime and anywhere.
qic.online Insurance Portal | Get QIC Policy in 2 Minutes
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About the position
We’re currently looking for a CRM Marketing analyst, a hands-on professional who can elevate customer engagement and campaign performance. You’ll design and execute targeted promo campaigns, analyze customer data to refine segmentation and optimize the user journey.
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Responsibilities
— Design and conduct A/B testing to evaluate the impact of changes
— Build and materialize views for dashboards
— Create and maintain dashboards and reports
— Analyze and optimize the customer journey to identify improvement points at all stages of the customer experience
— Generate forecasts based on analytical data and provide recommendations to the marketing and sales teams
— Conduct data quality control and audit data sources regularly to ensure data integrity and accuracy
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Requirements:
— 3+ years of experience with marketing data analysis
— Strong knowledge of SQL and experience with BigQuery
— Experience in data visualization using Tableau and Looker to create insightful  dashboards and reports
— Proficiency with analytics tools: Google Analytics 4 (GA4) and Adjust;
— Skills in interacting with CRM data, including managing email and SMS campaigns, and analyzing Call-tracking data
— Experience with ad platforms
— Experience with CRM platforms (Sales, Customer Service, Marketing, Reporting modules; Salesforce and MS Dynamics are preferable)
— Experience working with cloud databases that charge based on data volume activated by queries
— Optional: Experience in automating data transformation processes using Dataform
— Upper-Intermediate level of English.


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