Consider these two texts, identical in meaning but different in form.

1️⃣
"Burgers. French fries. Cola. You know they are bad for you—obesity and all. You know that after you eat them you can't do anything but lie on a couch like a beached whale listening to your stomach moan and groan. Yet... Yet, you (and let's be honest—most of us) keep eating these foods. The question is then: Why?"

2️⃣
"Fast food is known to cause obesity and numerous health issues. Yet, despite clear scientific evidence of the harm caused, its consumption is increasing worldwide. This essay will discuss the potential reasons why people continue consuming unhealthy foods in large amounts."

Imagine a reader who is not an IELTS examiner and who actually has a choice to read or not to read your writing. Which text is more dynamic? Which text will keep this reader engaged? The first one, no doubt. The second text is still a good one—as an IELTS essay. No one will read a wall of plain text like this voluntarily for pleasure.

No one wants to read a wall a text—and you don't want to write one.

To learn to make your texts more dynamic and engaging with the help of structural tools, join my practical workshop "Dynamic Writing: How to Break a Wall of Text."

📝 Tools:
- Paragraphing
- Bullet points and subheadings
- Punctuation to enhance meaning: colon, brackets, dashes, ellipsis
- Varying sentence length, structures, and types
- Visual tools: all caps, italics, bold
- Some simple stylistic devices

📝 Good for:
- blogging
- copywriting
- non-fiction and creative non-fiction
- CPE / CAE articles and reviews

📆 Schedule Winter 2025: Saturday, 11 January 11:00 Moscow time, on Zoom

Duration: 90-105 minutes (depending on the number of the participants)

Price: 1700 ₽

❗️ This is a practical workshop. You will be expected to participate on Google Docs. It's thus best to join with your camera on and from a good work station.

You will get the materials, but there will be no recordings! ❗️

💌 @iraluts