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Irina Lutsenko: IELTS, writing, cohesion Irina Lutsenko: IELTS, writing, cohesion @irinalutsenko · 5K subscribers
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A glimpse of my "Writing with New Scientist" class: sentence clinic 📝

Take a look at this sentence written by a student. It's technically correct, but in what way is it flawed?

🗒 "The second strategy is introducing stringent regulations and even bans on junk food commercials in mass media and on billboards to cut the time people are exposed to mouth-watering images of fast food and snacks, mostly unrealistic and crafted specifically to lure people into buying the products."

Well, students said it's lengthy. But why is it lengthy? Because it has four "and"s!

🗒 "The second strategy is introducing stringent regulations and even bans on junk food commercials in mass media and on billboards to cut the time people are exposed to mouth-watering images of fast food and snacks, mostly unrealistic and crafted specifically to lure people into buying the products."

What is wrong with the "and"s though? Well, they add some parts that are unnecessary, complicating the sentence without good reason.

My re-write:
🗒 "The second strategy is introducing stringent regulations or even bans on junk food advertising to cut the time people are exposed to mouth-watering images of such food, mostly unrealistic and crafted specifically to lure people into buying the products."

One "and" was replaced with "or" for emphasis. Two were cut out entirely as they didn't add meaning. Only one remained. Isn't the sentence more beautiful now? 💜
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