Do modern companies even communicate by email in their everyday practice? They do - very much so. ✉️

What's a good email like? Here are some tips we put into practice in our latest "Writing Incubator" workshop by Anastasia Glebova:

1. Get the Ask Clear: what is it you want?
2. Write for Your Reader: what's in it for the reader?
3. Start Strong and Specific: say what you want right off the bat.
4. Be Concise:
- Watch for passive voice (X is done by Y → Y does X)
- Watch for prepositional phrases (in many circumstances → often)
- Watch for nominalizations (reach an agreement→ agree)
- Consider rewriting sentences that begin with there is, there are, it is.
5. Delete Extraneous Content: does the reader really need to know all those tiny little details?
6. Write in Plain English: watch for buzzwords that have little meaning.
7. If Something Feels Wrong, Fix It: check for confidentiality, tone, punctuation etc.

As a person who has a lot of written communication, I can say one thing for sure: a well-written email/message has the potential to give you what you need, while a badly-written one can leave you with a "No" or no answer at all. 💌

Suggested reading:
1. Brown L. "The Only Business Writing Book You'll Ever Need" (the source of the wonderful tips above)
2. Payal M. "Better Communication for Managers"
3. Newport C. "A World Without Email: Reimagining Work in the Age of Overload"
4. How to Write Professional Emails That Get the Results You Want https://www.themuse.com/advice/how-to-write-professional-email-examples
5. An Editor's Guide to Writing Ridiculously Good Emails https://www.themuse.com/advice/an-editors-guide-to-writing-ridiculously-good-emails

Next workshop: 20 November. 📅
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