26 Predictions for Social Media Marketing in 2022 #smnews
Part 3 Twitter
Building payment frameworks
New options like Super Follows and Ticketed Spaces facilitate direct monetization for users, while Twitter’s also developing its own Twitter Blue subscription option for access to new tweet features.

Twitter’s creator tools look set for moderate success, with users, for the most part, hesitant to actually pay for tweets, and few creators able to offer adequate enticement. But Twitter Blue, which is close to its next stage, could end up being a solid earner, if Twitter can get its offering right.

Thus far, Twitter Blue hasn’t been a big winner in testing (accessible to Australian and Canadian users), but the next stage, as you can see above, does look more promising, and if Twitter can build more value into the Blue package, it could be a key element in maximizing the app’s earnings potential - and saving Twitter’s exec team from the wrath of the new board.

Shopping via tweet

Twitter, too, is developing its eCommerce options as it looks to tap into the rising mobile shopping shift. It’s already testing new shop elements on its Professional Profiles, its variation of business pages, along with direct, in-stream buying from tweets.

Will that work out?
It largely depends on how accustomed users are with spending money in-app, which is another element of its creator monetization push. Getting money for creators is one thing, but building habitual behaviors - i.e. getting Twitter users used to paying money in the app - is another consideration, and that could extend to in-stream purchases if Twitter can get it right.
Expect to see Twitter’s in-stream buying tests ramp up in the second half of next year.

Crypto and NFTs

While Facebook leans into the metaverse concept, Twitter is taking more practical steps into the next stage of tech development, with new options that enable people to make payments via cryptocurrency, and new display tools that align with the rising trend of showcasing NFT purchases in the app.

This could be a key area of growth, if both crypto and NFTs remain more than a trend, with Twitter already being a key connective tool in both communities and establishing links with prominent users in the space. Twitter CEO Jack Dorsey is very keen on Bitcoin, particularly as a tool for democratizing payments in emerging markets, and if Twitter can become a key element in that shift, and that shift does catch on in a more significant way (i.e. crypto processes are not shut down by respective governments), then it could be a valuable, functional area of focus for the app
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