26 Predictions for Social Media Marketing in 2022 #smnews
Part 1 Facebook
Here’s a platform-by-platform overview of key trends you can expect to see take shape in the 12 months ahead.

eCommerce focus

In-stream shopping has since become a key element of focus for the platform, and in 2022, you can expect to see Facebook expand this even further with more shoppable posts, streamlined payment processes , improved product discovery and more alerts for buyable products in-stream.

Facebook’s also working to become a foundational element in the digital infrastructure of emerging markets, with eCommerce also set to play a big role in this shift. Given this, you’re going to see even more shopping tools slowly merging into the Facebook experience over time, as it works to integrate more utility into the platform to counter likely losses in ad spend.

AR/VR development

Facebook CEO Mark Zuckerberg has already staked his claim to the Metaverse shift, which, theoretically at least, could provide a means to integrate its various social media and evolving tech projects.
Expect to see the next stage of Facebook AR glasses, more specifically integrated with Instagram, along with the emergence of more interactive tech, like wristband control for AR overlays and next-level social and workplace tools for its Oculus VR headsets.
If Facebook can own the trending Metaverse space, that will be a big win for its future ambitions, and it’s already building the foundations in this respect.

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