š² Reels are winning: Instagramās Adam Mosseri says video drives more reach and engagement
#news #Insta
Instagram Reels get 36% more reach than other post types, according to Buffer. Adam Mosseri confirmed Reelsā popularity but said engagement varies by creator. India, with over 414 million users, drives growth due to affordable data and high video consumption. Meta reported strong video growth, and actress Shraddha Kapoor highlighted authenticity as key to creator success.
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