📲 The Weeknd becomes the first to use Instagram’s unlockable reels
#news #Insta

Instagram has launched a new “unlockable Reels” feature that lets creators share exclusive content viewable only by entering a secret code.

The Weeknd was the first to use it, teasing his upcoming film Hurry Up Tomorrow by hiding a Reel behind a code fans had to guess. The feature aims to boost fan engagement and offers artists a new way to build hype and reward superfans with exclusive content. Though still in testing, it shows strong potential as a promotional tool.

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