📲 Instagram sees 'insatiable' demand for Reels in India as users drive global trends
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At the WAVES Summit 2025, Instagram chief Adam Mosseri emphasized India’s pivotal role in shaping the platform’s global evolution. He credited the country’s rapid digital growth, affordable data, and rising creativity for transforming user behavior particularly in the shift toward short-form, sound-driven video content like Reels.

Mosseri noted that India leads in engagement, sharing, and creativity, making it a key market influencing Instagram’s future direction.

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