📲 Instagram catches up to TikTok with this long-requested Reels feature
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Instagram now allows users in the U.S. to download Reels directly to their mobile devices, a long-awaited feature that mirrors TikTok’s viral-friendly functionality. Confirmed by CEO Adam Mosseri, this update lets users save public Reels provided the original poster hasn’t disabled downloads complete with a watermark showing the Instagram logo and creator’s username.

The feature, currently mobile-only, is seen as Instagram’s effort to boost Reels’ reach beyond its own platform, encouraging viral sharing much like TikTok videos. It marks a significant move as Instagram continues to compete in the crowded short-form video space.

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