📲 Instagram is improving content search to win over TikTok creators
#news #Insta

As TikTok faces uncertainty in the U.S., Instagram is upgrading its content search features to attract creators. Instagram plans to improve how users discover and revisit content, addressing long-standing issues with its current search system.

Head of Instagram Adam Mosseri admitted content search needs major improvements and said the platform is investing in better tools to help creators gain long-term engagement. With TikTok dominating Gen Z search habits, Instagram sees an opportunity to compete by making content more discoverable and creator-friendly. Additional updates, including an iPad app, also aim to support this shift.

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