📲 Instagram testing new ‘Blend’ feature to personalize Reels sharing
#news #Insta

Instagram is testing a new feature called Blend, which personalizes the Reels feed and allows users to share suggested videos directly in DMs. The feature includes options like discovering Reels based on past chats and sharing with specific friends.

This is part of Instagram’s effort to boost Reels engagement and compete with TikTok. There are also rumors of a standalone Reels app in development.

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