📲 Instagram testing new ‘Blend’ feature to personalize Reels sharing
#news #Insta

Instagram is testing a new feature called “Blend,” aimed at enhancing Reels sharing with friends. Blend personalizes the Reels feed, allowing users to view and share suggested videos directly through DMs. Currently in testing with a small
group of users, the feature offers three options: sharing suggested Reels, discovering new ones based on chats, and inviting specific friends to share content.

This feature could significantly boost engagement and help differentiate Instagram from competitors like TikTok. Meta is also rumored to be working on a standalone app for Reels, but further emphasizing their focus on expanding its reach and popularity.

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